A beautifully designed, honest brand speaks to your clients before you do. We live in a visual world, and a well-designed brand is the most important engagement tool in starting a conversation with potential clients and customers. This service is for small business owners who want to curate a brand representative or their business's mission.
WHO ARE YOU
First things first, congratulations are in order! Whether you're starting an entrepreneurial endeavor, or have a successful business and are ready to level-up your branding, you're entering into an exciting new chapter that takes grit and grace.
WHY YOU NEED THIS
You know the importance of a beautiful, honest brand to create desire and entice prospective clients and customers. You've done your research, and have a pretty solid vision and are ready to see it in action.
WHAT DOES THIS PROCESS LOOK LIKE
Let me show you!
WE START WITH A QUESTIONNAIRE
Here, I get to know you, your business, and all of your branding hopes and dreams. I carefully curate inspirational images to encapsulate the "feeling" your brand should exude, and we also select a color palette that we'll use moving forward. These are all tied together on an inspiration board where we ensure that we're on the same page, moving forward with the same vision in mind. We revise until it's just right, and then we move on to the fun part: THE logo.
Here, I'll take all of the elements from your brand board, and design your stationary. Highlighting key information, and creating a cohesive suite of paper designs to show off your beautiful, new brand!
THREE LOGO DRAFTS
Now that we have the brand vibe and color palette, I brainstorm around the inspirational examples, brand goals, and design requests you sent me in your questionnaire, and send you three logo options to choose from. We revise together, if needed, select a logo, and move on to the next step.
social Media Graphics
Last but not least, I'll create a profile photo for your business to use on all of it's social media platforms. I'll also design a Facebook Cover Photo, and a reveal graphic for you to share away!
Here's where I take your logo selection, and design alternate marks so you have a variety of logos to choose from. Let's say your main selection is a horizontal logo, then I'll create a square or vertical iteration for those times when your main logo just doesn't fit. I'll also design a submark for when you need juuuust a touch of your branding. Submarks are often used as favicons, social media profile photos, etc. I'll also select three fonts, and a coordinating pattern/texture or two to complete the branding. Patterns/textures are often used on stationary, social media graphics, and websites.
I'll send you all of your final files via Dropbox. Here you'll download them, and back them up. Then, party. Maybe shed a happy tear, because we've completed what we set out to do, and we both love it!